Marketer by profession, storyteller at heart, Sathya heads Marketing at Shoptimize, India’s leading growth enabler for D2C brands. Sathya has extensive experience working with startups across domains, steering their branding, communications and marketing strategy as they navigate their 10-100 journey. She is passionate about helping B2B businesses uncover the stories behind the data and craft narratives that help them connect with their customers. Outside work, Sathya is a published author, blogger and humorist, and her work has appeared in several mainstream and literary magazines.