Himmath Jain is a Co-Founder and Director of AS-IT-IS Nutrition; a manufacturer of pure dietary supplements. He completed his MBA in 2003 from the Goa Institute of Management and subsequently worked with India Bulls and Morgan Stanley. After working for India Bulls and Morgan Stanley he joined his family’s pharmaceutical business in 2007. His family business had Nutrition supplement manufacturing capacity and did contract manufacturing for pharmaceutical companies before Himmath joined in 2007. After joining the family business and conducting market research into the availability of branded supplements, Himmath discovered there was a paucity of branded supplement BRANDS in India. To fill the existing gap in the supplement market he launched his own nutrition site MyNutraMart.com and launched Zenith Nutrition brand along with his brother Arvind in 2009. In 2012 he sold his family-run pharmaceutical business to pay greater attention to the nutrition business including focusing on its branding and online sales. In March 2018 his interest in nutrition and supplements led him to introduce AS-IT-IS Nutrition to the Indian market.