Shivani Soni is the dynamic and visionary Co-founder, and Creative Director of Beyoung, who entered the entrepreneurial arena with over 2 years of industry experience. Shivani's journey began with a childhood passion for fashion and creativity, igniting a flame that has only burned brighter since she was eight. Fuelled by her deep connection to customers' style preferences and backed by deep market research, she consistently delivers the latest trends with impeccable timing. At the heart of Beyoung's inception lies Shivani's unwavering commitment alongside other co-founders, united by a steady and strong vision: To revolutionize fashion for the ‘Real Bharat’, offering Aspirational, Affordable, and Convenient fashion, especially for tier 2,3 & 4 cities. As the driving force behind Beyoung's creative endeavours, Shivani leads with flair, directing product design, branding strategies, and nurturing the creative team. She personifies the brand's ethos of style, quality, and adaptability, emerging as its beacon of inspiration. Under Shivani's visionary guidance, Beyoung unveils an irresistible array of everyday fashion choices, each a testament to her pursuit of excellence. Her tireless dedication and bold leadership have moulded Beyoung into the thriving, cherished brand it is today.