Aakriti Suri is the CEO of Gubb, a leading grooming essentials brand. With a background in finance and data science from NYU Stern, she began her career as an investment banker on Wall Street before moving to India to build Gubb. Since joining, she has spearheaded the brand’s digital expansion, led a transformative rebrand, expanded distribution channels, launched international operations, and is now driving the brand’s retail growth. Under her leadership, the brand has scaled to ARR ~100cr (GMV). Passionate about the consumer space, Aakriti is on a mission to elevate beauty and personal care in India through innovation, design, and accessibility.