Managing Director of Soulflower, Amit Sarda is credited with pioneering the concept of
natural skin and hair care in India. At a time when aroma, natural soaps and oil blends
for hair and skin were considered to be an upper-class indulgence, he launched the
Soulflower brand which became immensely popular among a growing section of the society
that was becoming conscious of wellness and personal care.
Amit Sarda aggressively came out with a bevy of indulgence products at competitive
prices. With personal expertise in natural oils and essential oils, he understands what
purpose they are used for specific skin and hair related everyday concerns. And with a
distribution strategy that relied on large format stores like Shoppers Stop, Soulflower
within a short time gained market leadership.
Mr. Sarda who started the apparel brand Ruf & Tuf at the age of 16 holds the unique
distinction of being one of the youngest CEOs of a BSE listed company. An early
entrepreneurial start helped him build acumen for it and in understanding human
dynamics. His experience spans a wide spectrum of industries including apparel,
automotive, textiles, handicrafts and personal care in leadership positions.
One of the earliest adopters of e-commerce, Amit Sarda is best known for his
Go-To-Market strategy and disrupting markets with effective use of technologies and
introduction of new concepts. Soulflower delivers its products to over a thousand towns
every month making it the widest distributed personal skin and hair care brand in India
via e-commerce. Prior to entering the e-commerce, Mr. Sarda’s conviction in the brand
and its value offering opened doors for Soulflower to be retailed through leading retail
giants including Shoppers Stop, Lifestyle among
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