Anand Aiyer is the CEO of Arrow at Arvind Fashions Ltd. He has over 24+ years of rich experience in fashion brands and retail business. Over his long tenure he has launched, built and scaled successful fashion & retail businesses. Prior to joining Arvind, Anand was the President and CEO of Easybuy - Division of Max retail, Lifestyle International (P) Limited, part of the Landmark Group. As CEO of Easybuy, he was instrumental in building and scaling the Easybuy business. Prior to Easybuy, Anand has held pivotal positions in Louis Philippe, part of Aditya Birla Fashion & Retail Limited. Few of his key achievements in Louis Philippe were building and scaling the sub-brands LP Sport, LP Jeans, and Luxure. He has also held key positions and built businesses of Classic Polo and Trigger Jeans (Div. of KG Denim Limited).