Ghazal and Varun Alagh faced a challenge when they couldn't find toxin-free baby products in India, leading them to take matters into their own hands. Leveraging Varun's experience in the Fast-Moving Consumer Goods (FMCG) industry and Ghazal's entrepreneurial spirit, the couple decided to establish a company specializing in natural toxin-free baby care products adhering to international standards. In 2016, this vision came to life with the birth of Honasa Consumer, operating under the brand name Mamaearth. With a deliberate focus on digital-first strategies and customer acquisition through social media platforms, Ghazal and Varun successfully steered Mamaearth towards becoming one of India's fastest-growing FMCG brands. The company's remarkable growth was evident when it recorded a revenue of INR 964 crore in FY22, marking a significant 109% increase from the previous year.