Jitin Merani is a multifaceted force who brings a distinctive blend of experience to Cartel Bros Pvt. Ltd., where he serves as Director. His journey began in the fast-paced world of corporate media and banking, where he honed his business acumen for over 13 years. This experience provides a rock-solid foundation as he navigates the complexities of the ever-evolving beverage market. In 2016, his entrepreneurial spirit led him to create Drinq, a premier bartending service that redefined cocktail experiences in India. Drinq has become synonymous with excellence, catering to A-list events and celebrity weddings like Priyanka Chopra/Nick Jonas and Anushka Sharma/Virat Kohli. Managing over 400 weddings annually and receiving numerous accolades as the best bartending company in India showcases Jitin's unwavering commitment to quality and service.
Under his leadership, Cartel Bros. launched The Glenwalk, one of India' s fastest-growing blended scotch whiskies, a testament to Jitin's ability to spot and seize opportunities. His role at Cartel Bros. extends far beyond operations and production. He oversees event integrations and crafts strategic action plans designed to propel The Glenwalk to even greater heights, solidifying its position within the Indian spirits industry.