Lisa, with an inherent entrepreneurial DNA and a proven hand in category creation, is known in the circle as a serial entrepreneur. She founded AUKERA to differentiate and shake up the traditional mined diamond jewellery category. AUKERA is Lisa’s third time being an entrepreneur. Lisa, as a seasoned entrepreneur with a track record of category creation, is known for bringing differentiation by challenging the status quo and pushing boundaries. AUKERA is no different. The Lab Grown Diamond Jewellery brand, with distinctive designs and a commitment to craftsmanship, aims to create a new benchmark in the diamond jewellery category. By leveraging their expertise in retail design, brand strategy, and consumer insights, AUKERA aims to redefine the way people perceive and experience diamond jewellery. New category development is the fuel that keeps Lisa excited. Lisa played a pivotal role in establishing the platinum jewellery market in India while working for the Platinum Guild International (PGI) in the UK. Her efforts included market viability studies, government liaison work, and establishing robust manufacturing and retail networks. Lisa's contributions were instrumental in positioning Platinum Jewellery as a prominent player in the Indian market, despite the country's gold-obsessed culture.