Manas Madhu always dreamed of building a business i n the food industry, knowing early on that entrepreneurship was his life’s calling. The idea for Beyond Snack came to Manas Madhu during a flight to Mumbai when a pack of low-quality chips he bought onboard made him realize the gap in quality and consistency in one of India’s favorite snacks —banana chips. While western potato chips had grown into a billion-dollar industry, banana chips remained overlooked due to a lack of innovation. This inspired Manas to reimagine banana chips in a fresh, modern way. He launched Beyond Snack in a branded, organized format, introducing exciting flavors that appealed to millennials. Before long, it became a market sensation. Now through Beyond Snack, he is on a mission to place a pack of banana chips next to a pack of Potato chips on all the retail shelves of the world. Manas holds an MBA from Symbiosis Pune and an engineering degree from the University of Kerala. His diverse work experiences taught him discipline, organization, and a sharp focus on achieving goals. With a passion for blending science and the art of food, Manas is committed to creating high-quality products. Outside of work, he enjoys reading, occasional singing, and spending time with his family. He is married and a proud father to a daughter. His guiding principles in life are Focus and Responsibility.