Neha Kant is one of the founders of Clovia, a premier fashion, lingerie, and personal care brand for the urban millennial woman. After a decade-long career in corporate India, working with FCB Ulka and India Today Group, Neha identified a gap in the lingerie market in India and decided to address it by launching a solution-oriented brand.
With Clovia, Neha meant to redefine the Indian lingerie market and help customers choose beyond standard cuts, shapes and colours. Clovia is all about finding the unique size and fit for every girl and woman and providing solutions to a whole host of wardrobe problems. Last year, Neha took Clovia to one of the biggest exits in the Indian apparel space thereby raising the brand’s profile globally. Since inception, till today, Neha's mantra is that lingerie is a critical part of one's wardrobe and it doesn’t need to be drab and boring. She aims to occupy the “most-favorite brand” space in the minds of her consumers.
Neha has also been instrumental in building the brand ethos of ‘Joy’ at Clovia which is meant not just for customers but also the team thereby creating a cheerful work- environment which promotes job-satisfaction despite high-pressure situations common at start-ups. Clovia is today well-known for being a happy work-place, with people who are satisfied and fulfilled in their work.