As Chief Executive Officer (CEO) at Kaff Appliances India Pvt Ltd, I lead the Kaff Appliances India Team. With 32 years of experience in the consumer electronics and home appliances industry, I have a proven track record of driving profitable growth, innovation, and customer satisfaction across diverse markets and segments. My core competencies include creating and executing business strategies, developing and managing distribution channels, designing and launching new products, building and leading cross-functional teams, and transforming business processes for efficiency and effectiveness. I am passionate about delivering value to all stakeholders, enhancing market intelligence, and innovating go-to-market models to unleash market potential. I am also a trusted leader and a change agent who motivates people at all levels and fosters a culture of excellence and collaboration.