In the current role, he is responsible for the entire product portfolio across PCs, tablets, monitors, projects, and smart IoT devices under consumer and enterprise segments. He oversees responsibilities to drive brand preference, customer acquisitions, product marketing, and strategic alliances. He also leads all GTM marketing efforts for the brand across e-commerce, LFR, and channel for impact and product positioning. He has been a marketing professional with over 10+ years of experience in managing large brands, creating brands and alliances, enabling sales and growth of the business.