As the Co-Founder & Director at TechnoSport, my journey has been shaped by a blend of business acumen and a deep-seated passion for fitness and fashion. The inception of TechnoSport stemmed from a vision to fill a void in the market—delivering high-performance athletic wear that embodies style and quality without the exorbitant price tags of international brands. My co-founder Sunil and I identified an opportunity amidst a sea of replicated sportswear brands lacking in both quality and affordability, setting out to make a significant impact in the industry.
One of our initial challenges was establishing a robust ecosystem for activewear production in India. We initially faced shortages in quality fabric suppliers and suitable manufacturing facilities. To tackle this, we forged partnerships with local garment makers and sourced fabrics from both China and Ludhiana. However, as we encountered hurdles with consistency and costs, we pivoted towards developing our own fabric capabilities. This strategic shift allowed us to maintain stringent quality control and elevate the standard of our products over time.