He has 23 years of experience in the Indian retail industry. He leads the day-to-day operations of the organization. He oversees vital functions such as omnichannel operations, marketplace operations, cataloguing, logistics, customer service and projects. He provides insights and expertise in strategy formulation to drive scale and profitability. He has served in multiple leadership roles in the past as the Business Head of Timberland, Paul & Shark, GAS, Dune. He has also served as the Retail Head of Diesel in India. As a founding member of Reliance Brands, he was responsible for Operations, Sales, Marketing and building teams to run these functions. His earlier role in VF Corporation as Assistant Business Head - Lee was to spearhead the retail operations & merchandising across India.