Aakash Anand, Founder, and CEO of IDAM House of Brands is a great believer in transparent and effective natural solutions. His passion for this field helped him begin his entrepreneurial journey with IDAM’s flagship brand, Bella Vita Organic (BVO) in 2018. The intention behind creating BVO is clear and simple; to provide quality natural products at economical and accessible prices. Today, BVO emerges as one of the leading natural beauty and skincare brands in a highly competitive and rapidly growing beauty industry, whose credo asserts building handcrafted, natural solutions that are derived from natural elements, with ancient skin and hair practices at its core.