The Direct 2 Consumer Awards will recognize excellence across the following D2C sectors taking into account the brand's consumer experience, Product Innovation , core technology capabilities,Revenue & Brand affinity and consumer convenience offered by the Brand

• Apparel( Men/Women/Ethnic/kids)
• Jewellery( Precious / semi Precious/ Fashion)
• Pet Care
• Home & Lifestyle
• Luxury
• Beauty -Cosmetics /Personal Care /Hygiene
• Active Lifestyle
• Food (Snacks /Ready to Cook )
• Food Service (Dark Kitchens and Ready to Eat)
• Beverages (Liquor and Non-Liquor)
• Organic Products
• Footwear
• Grocery
• Accessories
• Health & Wellness
• Gadgets
• Eyewear
• Sleep Solutions
• Ethnic Wear
• Nutraceuticals
• Furniture
• Ayurvedic Solutions
• Vegan Product
• Recommerce
• Auto
• Baby Care
• Logistics
• Fashion
• Luggage
• Gifting
• Toys
• Appliances
• Sports Goods
• Pharmaceutical

INNOVATION AWARDS

• Best Marketing StrategyBest Brand Campaign, Personalised marketing and Referral Programs
  By a D2C Brand
• Best Omnichannel strategyBest Offline-Online Integration by a D2C Brand
• Best Customer LoyaltyBest ways to ensure customer stickiness
• Best Tech IntegrationsBest technology implementation for better customer service, flawless operations
• Best Content Marketing StrategyBest Use of Blogs, Influencers & celebrity associations for customer Advocacy
• Best Delivery/ LogisticsBest services in speedy and flawless delivery
• Best Social Commerce StrategyBest use of social media platforms to reach the consumers
• Best In-Video Commerce StrategyBest Use of Shoppable video done by a D2C brand
• Best Payment Solution StrategyRecognized for offering best and effective solutions for payments
• Best Creative Business IdeaRecognized for out-of-the-box business idea
• Best Social Impact StrategyRecognized for outstanding work to create social impact
• Brand of the YearBest brand in terms of all the parameters
• Best Social CampaignBest Use of social media by a D2C either short form videos ,posts,campaigns
• D2C Professional of the YearThe professional/ owner of the brand which has set up an exemplary brand
• Most Resilent D2C BrandBrand that showed Outstanding agility in Response to the pandemic to meet consumer needs
• Best Debutant Brand of the YearBrand must be less than 2 Year old as on March 31^st,2023
• Best Consumer Expereince By a D2C Brand D2C brand offering best consumer experience before and even after the purchase
• Best Subscription Based D2C BusinessBest Implementation of a subscription model by a D2C Brand
• Best personalised D2C BrandD2C Brand Offering a Personalized or curated shopping experience
• D2C Entrepreneur of the YearRecognizing the most Innovative Founder of D2C Brand for his Entrepreneurial and scale up skills
• Best Cross Border Brand For Internationally Focused Growth
• Best Woman D2C Entrepreneur of the Year

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