Ameve Sharma is the Co-Founder of Kapiva, a homegrown D2C brand empowering Indian consumers with modern, accessible, and everyday Ayurveda. As the co-founder, Ameve sets the overall direction for the business and looks after direct-to-customer sales (website), new product development, exports, and manufacturing. Ameve’s knack for entrepreneurship combined with his knowledge and deep-rooted legacy with Baidyanath, as the President of the Group, and belief in the power of Ayurveda in enabling everyday wellness is instrumental in the company’s success in the last four years. Along with his Co-founder, Shrey, Ameve has been awarded the ‘Emerging Entrepreneur of the Year’ award by Entrepreneur Media and also the ‘Emerging Entrepreneurs of Year Award’ in the Product or Manufacturing- Healthcare category by ET Brand Equity. He recently won BW 40 under 40. Ameve has a strong track record in embracing and nurturing innovation, leading change, managing diverse teams, trading, marketing, sales, and business development. He is also the Chairman of the Western region at the Indian Chamber of Commerce. Ameve completed his Bachelors in Economics from New York University and went ahead to pursue an MBA from INSEAD. He worked as a consultant with McKinsey & Company, post his MBA. In his spare time, he likes to indulge in reading, writing, photography, running and hiking.