Arush Chopra (38) is a first generation entrepreneur who gave up his corporate career in Singapore to start on his entrepreneurial journey with his wife Megha in 2014. Arush’s mother, a bio-chemist who studied ayurveda and naturopathy, had created some basic formulations which he found to be extremely effective and decided to brand them as ‘Just Herbs.’ Arush has a background in media and private equity and has lived in Denmark, Holland, England and Singapore in previous professional and academic pursuits. He is a recipient of the European Union’s Erasmus Mundus Scholarship and earned his MA from City University, London and a BMM degree from St. Xavier’s College in Mumbai. Arush is passionate about marketing, scaling-up teams and building consumer brands.