Dani is an experienced Co-Founder with a demonstrated history of working in the consumer goods industry. Skilled in Business Process, Negotiation, Operations Management, Market Entry, and Corporate Finance he heads WickedGud as its Founder and CEO. The Brand started its journey with pasta and instant noodles in 2021 and is India’s first pasta brand to have manufactured pasta with varied ingredients - chickpea, red lentil, moong dal, brown rice, buckwheat, tapioca starch, flaxseed, and guar gum. The brand’s intent is to get across categories where indulgence and nourishment as a confluence was unthinkable and disrupt them with its offerings. The brand’s target audience is millennial mothers, modern, progressive women within the age group of 32-42 years, and Generation Gen Z, 13-25 years digital savvy, pop-culture interested, and most importantly health-conscious consumers who are gradually waking up to the role food plays in their healthy lifestyle.