Second-time entrepreneur, Devidutta Dash is the Founder and CEO of Lemme Be, a homegrown period care brand. Launched in 2020, this young start-up brand is now available across the country, clocking a turnover of Rs.15 crores annually. In just two years, the brand has expanded its presence extensively, from catering to urban and rural audiences alike in India to charting the international waters off Australia, Dubai, Kuala Lumpur and Malaysia. Lemme Be has a physical presence of over 1000 retail touchpoints and a digital community of 1 lakh+ enthusiasts across all platforms. The brand’s growth trajectory under Devidutta’s leadership is on an upward spike.
With a vision of building Lemme Be as a brand that primarily improves the period care standards in India and across the world, Devidutta aims to build an ecosystem for the new age menstruators, a community that believes in body positivity, openness about mental & sexual health and inclusivity. The women-centric D2C brand, with a focus on core business fundamentals and an innate understanding of the customer, curates an impressive range of products exclusively for teens and young adults which prioritizes care & comfort along with being trendy, affordable & sustainable.