Prashant Parameswaran is the MD & CEO of Tata Consumer Soulfull Pvt. Ltd. since April 2021. In his previous role, he served as the Co-Founder and MD/CEO of Kottaram Agro Foods (Soulfull) for ten years. Under the brand name ‘Soulfull’, he brought back traditional grains like millets to the modern Indian consumer in a form that is relevant for the 21st century. With over 20 years of experience, Prashant began his career in 2001 by successfully setting up the distribution, operations and retail business units in India for the Kottaram Group. He has also worked in the US with international firms such as Limited brands and Information Resources Inc., as a Director supporting the Marketing Strategies team at Safeway Supermarkets from their headquarters in California. He led the team in managing revenues and acquiring new business opportunities.