Prashanth Aluru is an accomplished business leader with a wealth of experience in various industries, including technology, e-commerce, and finance. He is currently the CEO and co-founder of TMRW, TMRW house of brands, an Aditya Birla Group venture, that is building India’s largest portfolio of disruptor brands in the fashion & lifestyle space and enabling the next phase of direct-to-consumer (D2C) growth in India. Prior to founding TMRW, Prashanth was a founding investor and board member of Avataar, a 3D AR/AI start-up focused on enabling immersive 3D consumer experiences for commerce and marketing. As a senior director at Facebook, he led various business and functional initiatives across sales and marketing, partnerships, growth operations, and policy/communications. He was also responsible for start-up investments, including Meesho, Unacademy, and Jio Platforms.