Pritesh Asher is the Co-founder & CEO of Juicy Chemistry, a homegrown organic personal care brand. At JC, Pritesh oversees production, supply chain management and operations. A student of Chinmaya International Residential School, Coimbatore, Pritesh pursued a Bachelor’s in Business Management at Griffith University, Australia, and later joined his family’s petrochemicals business.
In 2014, Pritesh and Megha founded Juicy Chemistry. Juicy Chemistry quickly became India’s First Certified organic skin and personal care brand with over 100 products in Certification by Ecocert ( France ) in accordance with COSMOS Standard. A truly sustainable, cruelty free, organic range where purity meets potency. Juicy Chemistry has very recently forayed into Color Cosmetics making it India’s First certified organic makeup range to have over 80 SKU’s in 8 categories. At the forefront of a revolution of eliminating toxins ,petrochemicals and synthetics from the ingredient list and eliminate green washing from the industry, Juicy Chemistry is today synonyms with Clean, transparent and organic products that are good for you and better for the planet.