A business management student from Coimbatore to an entrepreneur and the brain behind the unique formulation of each product at Juicy Chemistry, Pritesh Asher is the Co-founder and CEO of Juicy Chemistry. Juicy Chemistry is an organic and sustainable skincare brand providing ‘simplified skincare’ since August 2014 and over 7 years the brand has grown to a 100+ product range both nationally as well as internationally. Coming from a manufacturing background, Pritesh had learnt and specialized in complex formulations and manufacturing techniques among other intricacies of the business. Thus, the couple then decided to put this knowledge in use to formulate a unique skincare line to provide simplified solutions. By digging deep into nature and its methods of renewal and rejuvenation, Juicy Chemistry’s products were formulated. The intensive research into essential oils and traditional skincare ingredients forms the foundation of the products.