Shubhika Jain, an economics graduate from LSR, Delhi University, started work in 2015, got involved in her family business & doubled the company’s (Agri div.) profitability in just 2 years. Today, RAS’s award-winning products - 24k Gold Radiance Face Elixir, Gel Serum & Tinted Lip Balms - have a cult following with influencers, A-list celebrities, and consumers. RAS currently engages in segments of face care, lip care and body care with a curated product portfolio of elixirs, serums, lip balms / tints, body butters and more, that are effective and sensorial while being natural, organic, vegan, cruelty-free and toxin-free.