Gadodia started Upbeat Retail in 2014 to help global D2C brand launch and scale in India. Idea was to learn from the top companies in the US and launch own brands once the India market is ready. With 8+ years of experience in the D2C space by working with some of the fastest growing DTC brands of the world including PopSockets & RhinoShield. He started White.Inc in 2021 to launch our own brands in D2C space which focusses on categories such as Luggage, Cookware, Drinkware and Apple Accessories.