Sukhleen Aneja is a seasoned executive and CEO of the Good Brands Co division of the Good Glamm Group, South Asia's largest beauty and personal care conglomerate valued at $1.2 Billion and backed by Amazon, Bessemer Venture Partners, Warburg Pincus, and Prosus Ventures. She was appointed to the role in December 2021 to lead the company's beauty and FMCG brands and build a digital-first beauty and personal care conglomerate.
The Good Glamm Group is South Asia’s largest beauty & personal care conglomerate built on the flywheel of content, creator, commerce and community. In her current role, Sukhleen is responsible for creating a strategic roadmap for leading digital-first brands, integrating and scaling acquired brands, and leveraging the unique digital ecosystem of the company, including content, creator, and community, to build strong FMCG beauty brands. Brands under the Good Brands Co are MyGlamm, The Moms Co, St Botanica, Organic Harvest, Siona and BabyChakra. She brings with her nearly two decades of experience in FMCG and beauty, having previously led the marketing operations for Reckitt's Hygiene portfolio across South Asia.