Vineeth Nair is the Chief Executive Officer at AJIO and spearheads the fashion e-tailer as a part of Reliance Retail Limited’s (RRL) fashion and lifestyle business. A retail industry veteran with an innate ability to gauge consumer preferences, Vineeth has over 30+ years of experience in the fashion and lifestyle business. Known for his fierce and bold marketing strategies, he is a highly celebrated industry leader who over time has crafted and curated some of the most prominent brands in the country. He joined as the Chief Merchandising Officer at Reliance Trends in 2013 and has since been an integral part of the leadership team at RRL. In 2016 when AJIO was constituted, Vineeth assumed the role of leading the business as its first and current CEO.